Privacy Policy
Maelle Doula
Last updated: 29/04/2026
Maelle Doula is committed to protecting your privacy and handling your personal data with care, respect, and transparency. This Privacy Policy explains how we collect, use, store, and protect your personal information in line with UK GDPR and the Data Protection Act 2018.
Who We Are
Business name: Maelle Doula
Legal status: Limited company
Country: United Kingdom
Email: maelledoula@gmail.com
For the purposes of data protection law, Maelle Doula is the Data Controller of your personal information.
What Personal Data We Collect
We collect personal data when you contact us or book our services.
a) Contact Form (via our website)
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First name and last name
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Email address
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Phone number
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Estimated date of birth (EDD)
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Preferred place of birth
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Any pregnancy-related or personal information you choose to share
b) Booking Form (via Calendly)
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Name
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Email address
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Estimated date of birth (EDD)
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Postcode
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Any information you choose to share that you feel is useful for us to know in advance
Some of the information you may choose to provide (such as pregnancy or birth-related details) is considered special category personal data under GDPR.
How We Use Your Information
We use your personal data to:
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Respond to enquiries
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Book and manage clients
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Provide doula services
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Arrange appointments
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Issue invoices and keep financial records
We do not use your data for marketing purposes and do not send marketing emails.
Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
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Consent – when you submit information via our contact or booking forms
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Contract – where processing is necessary to provide agreed doula services
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Legal obligation – for invoicing and accounting purposes
For special category (health and pregnancy-related) data, we rely on your explicit consent, which you give by voluntarily providing this information.
How Your Data Is Stored
Your information is stored securely and only accessed when necessary:
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Emails are stored in our Gmail / Google Workspace inbox
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Client files are stored securely in Dropbox
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Website form submissions are processed via Wix
We take reasonable steps to protect your personal data from loss, misuse, or unauthorised access.
Data Sharing
We only share your personal data when strictly necessary:
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Invoices may be shared with our accountant for financial and legal purposes
We never sell your data and never share it for marketing purposes.
Cookies & Analytics
Our website uses Google Analytics to understand how visitors use the site and to improve the website experience.
Google Analytics uses cookies to collect anonymous usage data (such as pages visited and time spent on the site). This information does not personally identify you.
A cookie banner will be added to the website to allow you to manage your preferences.
How Long We Keep Your Data
Enquiry data is kept only as long as necessary to respond and follow up
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Client data is kept for the duration of our working relationship
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Invoicing records are retained for up to 6 years, in line with UK accounting requirements
When data is no longer needed, it is securely deleted.
Contact
If you have any questions or concerns about how your data is handled, please contact:
Maelle Doula
Email: maelledoula@gmail.com
You also have the right to raise a concern with the UK Information Commissioner’s Office (ICO).